In this day and age, every professional needs a solid web presence. This is certainly true for those who are self-published since much of your promotion and visibility comes from your accessibility to your readers. Here are a few tips from industry insiders for effecti...

Instagram has become one of the most popular social media platforms in the relatively short time it has been available. Much younger than sites like Facebook and Twitter, the site is run exclusively through mobile applications and is based primarily on the sharing of i...

Most people know that social media plays a major role in modern life. It influences the way we stay in touch with one another, the way to establish and maintain relationships, the way we perceive the world, and even the way we do business. It only makes sense, then, th...

When you’re designing a book cover, the way things are typed on the cover may not be at the forefront of your mind. However, book cover design typography has been shown to be an important part of drawing in and keeping reader’s attention so that your book gets picked u...

When to comes to marketing, image is everything. More specifically, the type of images a company or advertiser use is critical when it comes to catching and holding consumer attention.

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