Most people know that social media plays a major role in modern life. It influences the way we stay in touch with one another, the way to establish and maintain relationships, the way we perceive the world, and even the way we do business. It only makes sense, then, th...

When to comes to marketing, image is everything. More specifically, the type of images a company or advertiser use is critical when it comes to catching and holding consumer attention.

It’s no secret in the world of modern advertising that social media platforms are a huge boon for businesses. For those who write, publish, and distribute books, this is especially true. Facebook, in particular, is designed with authors in mind when it comes to promoti...

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