When you’re designing a book cover, the way things are typed on the cover may not be at the forefront of your mind. However, book cover design typography has been shown to be an important part of drawing in and keeping reader’s attention so that your book gets picked up or bought.
Here’s what you need to know about making fonts and more work for you and your book cover:
The most important factor in good book cover design typography is readability. Before you read any other tips for creating great covers, this should be your takeaway from all of it: it must be readable to be effective.
Your readers need to be able to read the important information you put on your cover. Whether it’s just the title and your pen name or a lot more, readability is key to getting your message across – and getting your books into the hands of more readers. Don’t forsake this key element on account of any other design factor.
When you’re browsing a bookshelf or looking through an online book listing, the kind of covers that jump out and grab you at first glance have something very valuable: visual interest. These covers don’t just achieve that wow factor with imagery. They also do so with great book cover design typography.
Large lettering is an obvious choice for this kind of impact, but it isn’t the only choice. Many designers opt to use color, texture, or font to create a major impact with the book’s title and other important information. Just be sure that these pieces of information are balanced; you can’t use high-impact text for every word on your cover!
While they might sound similar, there is a big difference between visual interest and visual appeal. What might grab your attention visually doesn’t necessarily please your eye. That’s where the two differ; while visual interest draws your reader or buyer in to look at your cover, visual appeal keeps them looking long enough to hook them.
Contrast is one element that makes for splendid visual appeal. Using complementary fonts is a great way to do this. You may also choose to use colors, textures, or other elements that harmonize well. Just be sure that you’re coordinating, rather than just picking two random fonts and putting them together on a page. A design professional can help you determine what looks good together and what might be too much in one space.
If you’re still struggling with your book cover design typography or need more ideas or inspiration, fear not! The professionals here at Original Book Cover Designs have helped many writers just like you design beautiful book covers and find the resources they need to promote those beautiful books into successful sales. Whether you’re self-publishing your very first title or looking to shake up your indie author promotion approach, we have the tools and experience to help you at every step. Contact us today to find out more!