A New Year’s Resolution for Writers: Ramping Up Promotion in the New Year


If you’re a self-published author, you’ve undoubtedly got a lot of plans for the coming year. Among many new year’s resolutions for writers should be the determination to promote your work better. Regardless of what you’ve been doing in the past, there is always room for improvement – and the coming of the new year is exactly the opportunity you’ve been waiting for!

Let’s look at a few ways that you can capitalize on this celebratory time of year to make marketing easier and more effective:

Celebrate with Freebies

Thinking of having a launch this year? Nothing gives you an excuse to celebrate like a book launch – and nothing makes for a celebration like a giveaway. Whether you choose to do a single raffle or contest style giveaway or opt for a mass giveaway in the form of a freebie launch, giving away copies of your work on a small scale is a great way to drum up buzz and get your words in front of more eyes.

Looking for a reason to give your book away if you’re not promoting something brand new? The new year is a great reason to celebrate with free content. Big companies of all kinds offer giveaways and promotions around the new year, so why can’t you? Use this time to promote your work and yourself and focus on drumming up readership for the coming year.

Take to Social Media

Most people share their goals on social media when the new year is approaching, so why can’t you? When you’re sharing new year’s resolutions, be sure to plug your work as well. Share your newest content, tease upcoming releases with free first chapter giveaways or previews, and promote specials you might have on your older content. This gives people a chance to interact with you and gives you a chance to get your work in front of more readers.

New Year’s Resolutions for Writers – Networking More in the New Year

Looking for a great way to promote your work while also learning more about your craft? Networking should be at the top of your new year’s resolution list. Working with other writers closely will help you learn a great deal about how they promote their work, who they’re partnering with for that promotion, and how you might be able to make those same connections. Those in the field of business know that networking is an invaluable tool; small business owners and self-published authors may still have this lesson to learn. Make networking one of your top resolutions this year and enjoy the many benefits of helping one another to the top of the ladder in the world of self-publishing!

Still looking for some inspiration when it comes to improving your marketing skills? Talk to the experts here at 4 Step Studio and Original Book Cover Designs. We can help you with every step of the process, including developing your plan and pulling off the perfect marketing campaign. We work with independent, up and coming authors every day to create workable plans for promotion. Contact us today for more information and find out just how successful you can be in the coming year!

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